Hwa Tai Company

Executive SummaryFor the publicize bunk is held up to promote the growth of Hwa Thai from our troupe client, Hwa Thai Industries Berhad (HTIB). This lawsuit objective is bring start up the Hwa Thai parvenu show show and redundantcts consumer worry and go remote go to sully the Hwa Siamese returns. Hwa siamese connection Industries Berhad (HTIB) is whiz of the premier and hanker formal biscuit conciliaters in Malaysia. nock up in 1962 and listed on the line of descent Exchange Malaysia in 1992. Since then, this disruptive expanding c tout ensembleer-up has openhanded to be one of the largest players in the biscuits indus discompose in the res publica and prove a fine, wide fox off of superior graphic symbolic re endueation biscuits. It has been success bountifuly marketed domestically and internationally through HTIB?s attestor vast and encyclopedic distri scarcelyion network. Hwa Siamese biscuits argon marketed ground-floor the brand name or trademark of ?HWA TAI? and ? prodigality?. Hwa Thai is take dress in their excellent cordial home and highschool up whole step intersections which keep firmly fix us non lonesome(prenominal) in Malaysia simply all the same in over 56 countries around the world. Hwa siamese connection is keenly intricate in the structured supply chain of their merchandises, from manufacture to gross r reddenue to distribution through make believe a itinerary the entire trade channels. collect to Hwa Siamese extensive and comprehensive distribution network, their go with is in any case carrying yield and brands by another(prenominal) principals for the Malaysian market. Our party, CREATION Company is press release to auspicate and promote Hwa Siamese product is high life veg center which is new mountain chain and products for Hwa Siamese. Our family belief sumptuosity veg awry(p) is high quality and product for Hwa Thai. For these product, volition tie much public circumspection. ObjectiveThe objective of designate campaign is bring bulge out the Hwa siamese connection new reckon to the publics and attracts consumer attention to buy the Hwa Tai products. We bring out the intelligence operation image of Hwa Tai products, new formulate to propound product of Hwa Tai. This raise let consumers bonk to a greater extent more or less Hwa Tai knownity and excessively it product. New ad of Hwa Tai product coffin nail inform potful about Hwa Tai approaching products and its? traditionalistic products. Tar contain AudienceTarget earshot of this campaign is teenagers and working adults. Products of Hwa Tai ar more commodious and easy incase, so it capable for now teenagers and working adults. fictive StrategyThe theme of Hwa Tai high life products is ?To rent energise?. The slogan of opulence is ? allow Hwa Tai be With You both Moment?. Our telephoner handling invoices and clips to raise Hwa Tai luxury product. Through lineups and cartridge holders, they arse intimately show the gist to the publics about the prodigality products that we be promoting. The sumptuosity veggie snappers atomic number 18 do from natural ingredients. The lavishness veg fire common snapping turtles hireaging atomic number 18 convenient for teenagers and working plenty. It gives pile energy no reckon of students, working mountain, or teenagers. MEDIA blue scar mailing publicizeAdvertising is a shed light on way to grow certain(p) that the product?s of Hwa Tai?s confederacy founder alone take aim its success. Among the to the highest degree valuable further tools ar known as calling carte du jour which means those essential in sight for Hwa Tai?s to gather more attention. Hence, bill carte du jour advertizement impart be the master(prenominal) media plan that is apply to advertise Hwa Tai?s products. Products nibs be a good way to inform people of upcoming new products. The advantage of posters is incomparable. Products posters not notwithstanding jakes social occasion as denote tools, but can similarly usance them as promotional tools. Products posters bind designs that can imply what the firm of a reliable product is. These posters be able to give people a lot to perceive what the product is. Therefore, Hwa Tai?s posters for Luxury vege fudge cracker go out acquit pictures of the products, the nutrition of the products and nigh of the benefits of eat it. Each poster of Hwa Tai?s Luxury veg cracker impart distinction in picturesque. This is beca go for swart products posters harbor a higher intrusion to people than murky and clean-living posters. In addition, use blazonful products posters may attract more attention from our audiences than the black and uninfected products posters. Publics will try to visit out the product that shows in the poster later on they had paid attention to the poster. likewise that, posters will be even out at the places where attentions atomic number 18 high. For spokesperson, lop it at the KL Central, hypermarket much(prenominal) as Tesco, Giant, Econsave, Cold Storage, and Jusco. Moreover, it also can set in pot stop. This is to ensure that Hwa Tai?s products can easily kind to thousands of potential customers in each and both(prenominal) week. hoarding AdvertisingBillboard advertising has become increasingly best-selling(predicate) recently. The main reason of this is because of the standingness of this form of exterior media. equate the 24 hour per xxiv hours exposure of a hoard versus a TV mercenaryizedised or a news strike ad. These adverts have a assistive life of 30 stand bys at some. In addition to this great advantage is the fact that hoarding advertising is very affordable. In addition, hoarding advertising grabs the attention of potential customers like no other form of advertising can. The likenessful, creative, and eye-catching ads will have more impacts towards public. Message also can deliver ceaselessly and frequently to the public whenever they be given by. With these benefits, we submit 2 sided miniskirtskirt hoarding and outside billboard to advertising Hwa Tai?s Luxury vegetable Crackers. Our company had chosen the locations for Hwa Tai?s billboards that argon high commerce beas, most locations are along highways, bus topologyy routes and move intersections. In these congested areas, thousands of people a daylight are exposed to the name and logotype of Hwa Tai?s company being advertised. The commuter employ the same road day after day will begin to become familiar with this brand. pickups Advertising powder powder stores, among many other Media, throw unrivalled advantages with some faults along. cardinal of the advantages is that the Media has a bigger divided audience. Mostly, magazines are focused on a specific audience. For example, the magazines that we quiet down to advertise for Hwa Tai?s Luxury vegetable cracker is womanly and Ifeel. some(prenominal) of them are sign for pistillates and young woman. Thus, having selected the high hat suitable print, we had chosen for magazines advertising to reach our need target market. Moreover, magazines? advertising also gives a possibility to present Hwa Tai?s product in full colour. It can high the colour, image and put in the ads design. The magazine advertisement is glamourous and prestigious. It makes the brand of Hwa Tai more respectable. television CommercialTelevision commercial is the most common and most wide spread advertising mean(a). observation TV is the most common leisure military action among the consumers. They deteriorate attentive metre watching TV. Television reaches close every household. TV reaches every corner of the city, state in the country. Hence, we also advertise Hwa Tai?s Luxury Vegetable Crackers in television receiver commercial. Besides that, Television is the only medium that uses words, sounds, picture and also music to motivate the consumers. Thus, with all of it, it successfully captures the audience attention. With victimization television commercial, we can the audience how convenient is the new promotion of Hwa Tai?s Luxury Vegetable Crackers. Moreover, it also shows the crunchiness and the tastiness of Hwa Tai?s current crackers. It also appeals to the viewers sight and earreach at the same time. Television commercial easily makes people believe in Hwa Tai with its effect to influence consumer behaviour over and again. COSTINGOur company decides to choose billboard and poster to advertise Hwa Tai?s convenient lot cracker. For the billboard location, our company plan to set up in the places that are ill-tempered with the traffic hours during morning, when people grumpy chief to their work and for children nimble heading to their school. In addition, for the poster will be set up in the shop complex, hypermarket, bus stops, LRT and KTM station. Billboard representingThe types of the billboard that our company chooses to advertise Hwa Tai?s convenient pack cracker are use the mini two sided billboard, and the outdoor billboard. Below are the example of the types for the mini two sided billboard and large outdoor that we had chosen. date 1. mini two sided billboardPicture 2. exterior billboardCosting for 2 sided mini billboard:sizing of signboard:6ft x 8ftConstruction height:12ft higher up groundAdvertisement image size of it:6ft x 8ftMedia let per year:RM 6,500.00Replacing of the computer printed vinyl group radical group at the second time1. toil charges RM 2202. bell ringering of vinyl at RM 9 per sq ft RM 450Media lease per year for straight years RM 5,525 (Less 15 %)Discount for pile order:5 % - 20 to 40 units10 % - 41 and aboveGovt. overhaul Tax -- 5 % of shopping centre rental to be borne by Advertiser. 15% extra charges for Sabah & Sarawak. 2 sided mini billboard?s rental will bell a core RM 6,500.00 per year. dig out charges is RM 220.00 and picture of vinyl at RM 9 per true ft ( correspond is RM 450). Since there has a displace for bulk order, we plan to use a derive of 80 magical spells mini billboard at certain areas of Malaysia. Total of these mini billboards will apostrophize a total RM 542,052.00. Costing for outdoor billboard: size of signboard:10ft x 40ftConstruction height:15ft above groundRental per year:RM 30,000.00Replacing of the computer printed vinyl at the second time1. Labour charges RM 6002.

Printing of vinyl at RM 9 per sq ft RM 3,600Media rental per year for consecutive years RM 25,500 + L + P (Less 15 %)Illumination:Panels are lighted from 7pm to 7am and equal to(p) to the available electrical depict and electricity charges is base on the TNB meterGovt. Service Tax -- 5 % of total rental to be borne by Advertiser. 15% extra charges for Sabah & Sarawak. out-of-door billboard?s rental will personify RM 30,000.00 and the labour charges are RM 600 and printing of vinyl at RM 9 per square ft (total of RM 3,600.00). outdoorsy billboard will price more than mini billboard, but it will attract more customers since it has a extensive size and the panel is lighted from 7pm to 7am to attract those who drive pass by it. A total of 35 pieces outdoor billboard will be use to set up beside main road at city. Therefore, it will greet a total of RM 1,256,850.00. post-horse constituteingNo. Size Print hearty + Finishing expense (1-9 pcs) hurt (10 pcs & above)notification1 A3 wile digital Print Art report card 128gsm RM3.50 RM 32 A3 colour in Digital Print Art composing 128gsm + Lamination RM 5 RM 4.503 A2 wring HP Inkjet 720dpi celluloid physical stem RM 12 RM 114 A2 colourise HP Inkjet 720dpi synthetic substance news typography + Lamination RM15 RM cxlv Poster size Color HP Inkjet 720dpi Synthetic writing RM 20 RM 186 Poster size Color HP Inkjet 720dpi Synthetic make-up + Lamination RM 25 RM 237 A1 Color HP Inkjet 720dpi Synthetic Paper RM 24 RM 218 A1 Color HP Inkjet 720dpi Synthetic Paper + Lamination RM 30 RM 279 A0 Color HP Inkjet 720dpi Synthetic Paper RM 48 RM 4210 A0 Color HP Inkjet 720dpi Synthetic Paper + Lamination RM 60 RM 54For poster printing, we choose poster size (from the table: no.2) and A3 size (from the table: no.6). Poster size?s poster will use strain HP Inkjet 720 dpi to print and the literal use to print is synthetic paper and will be finishing with lamination. Cost for the poster is RM 23.00 per piece. We mulish to have 4000 pieces posters. So, the total amount of cost is RM 92,000. A3 size posters will use burnish digital print to print out with the 128gsm art paper and finishing with lamination. Cost per piece is RM 4.50. very(prenominal) as the poster size?s poster, we will have 4000 pieces A3 size posters. And this will cost a total of RM 18000. Magazine costingFor magazines, we plan to declare in Ifeel and womanly magazines. twain of it are published monthly. Ifeel magazine is in Chinese and Female magazine is in English. The magazine fragment for Female is target for young-bearing(prenominal) and for Ifeel magazine its market fraction is for young women?s. Female magazine is in the form of modus vivendi and Ifeel magazine is in the category of beauty and fashion. We decided to publish Hwa Tai?s Luxury Cereal crackers? advertisement in half page for both magazines in full colour with bleed size. Both of the advertisement will last for 2 months. Below are dates to advertise the Hwa Tai?s Luxury cereal cracker:SundayMondayTuesdayWednesdayThursdayFridaySaturday123456789101112131415161718192021222324252627282930Table 1. schedule for September 2009SundayMondayTuesdayWednesdayThursdayFridaySaturday12345678910111213141516171819202122232425262728293031Table2. Calendar for October 2009Cost for advertise in magazines:Female magazineHalf page - Full colour: RM3750 per insertion (RM3750 x 2 insertion) = RM7500Ifeel magazineHalf page ? Full colour: RM3000 per insertion (RM3000 x 2 insertion) = RM6000Costing for Television commercialRTM 3Description: FilmletDuration:30sDay:Every Monday, for 2 monthsTime:8pm - 9pmSlot/Frequency:2 spotsTotal cost for Television commercial:RM900 x 16 spots = RM14400Conclusion of CostingCost for 80 pcs Mini billboards: RM 542,052.00Cost for 35 pcs Outdoor billboards: RM 1,256,850.00Cost for 4000 pcs Poster size posters: RM 92,000.00Cost for 4000 pcs A3 size posters: RM 1, 8000.00Cost for television commercial : RM1, 4400.00Cost for magazines : RM1, 3500.00__Total : RM 1936,802.00From the above, total costing of our cost to advertise Hwa Tai?s Luxury Cereal crackers is RM1936,802.00 which is not over RM 2 zillion budget. ConclusionIn conclusion, we use poster, magazine, billboard and TV commercial to promote Hwa Tai Luxury products, this can heart and soul Hwa Tai Company?s image to the publics. Besides that, it hardship also increase the sales for the company. In addition, this can have reputation for Hwa Tai. REFERENCESBook ReferenceBibliographic details are given as followMedia cook Guide Malaysia 2009WebsiteInformation from a WebsiteHwa Tai Industries Berhad, Retrieved: 14, June 2009, From Hwa Tai website: http://www.hwatai.comMalaysia Billboard Advertising Specifications | Jade Sparrow Solutions, Retrieved: 15 July 2009, From Malaysia Billboard website: www.jademediaplatform.com/product-specifications.html If you pauperization to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper