International Marketing Management

Running head : INTERNATIONAL MARKETING MANAGEMENTmerchandising in antithetic ethnic sectionsNameUniversityCourseTutorDatePART ASelf reference criterion and multiethnical merchandiseingAccording to Glossary of merchandising (2010 ,. 1 , self reference criterion refers to the assumption that a product can successfully be sold afield on the basis of its success in the home securities industry cultural diversity is experienced in the global markets much(prenominal) that different people int termct in the global markets . Marketers should distinguish the item that customers from different backgrounds have different cultural br aspects . It is very(prenominal) important for marketers op periodting in the global markets to come across the cultural differences of their customers . Self reference criterion is an aspect which doe s non allow marketers to incorporate the culture of other people . As such , people believe that other people ordain accept their cultural believes and that there are no cultural conflicts between different cultural groups (Ntzth , Bishara 2007 .

Businesses in the modern era are experiencing a lot of changes in terms of kindly , economic , technological , political and cultural aspects . Emerging trends in business indicate that cultural diversity is affecting many organizations since managers lack the ability to adopt strategies which match the cultural take up of their customers . Jackson Loehr and Azman ( n .d ) explain that changes in technology ha! ve orchestrate to changes in economic conditions and organizations should come up with policies which reduce be and maximize profits . There is need for managers operating in multicultural environments to develop proper policies to satisfy needs of customers place in...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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