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Innovative Retailing Strategy adopted by Hindustan Unilever trammel for creating foothold in the Hinterland Piali Haldar Eco(Hons)JU,PGDRM(IRMA), M Phil(Bus. Admin)AU, Pursing Phd(BIT, Mesra) Asstt. Professor Asia pacific Institute of Management, 3& 4, Institutional Area, Jasola, Opp. Sarita Vihar, New Delhi 110025. Mob: +919350203111 email: piali@asiapacific.edu Abstract The issue of range the unreachable is gaining a reinvigorated dimension and magnitude with the exploitation economy. Earlier the securities industry investigate used to focus much on creating products for the urban marketplace and distribute the same among the organise segment. at once marketers ar more(prenominal) focused, and they are adopting specific dispersal dust with suitable publicizing and gross revenue promotion for targeting the agricultural markets. Project Shakti of HUL is one of them. This paper will discourse the advanced retailing strategy Project Shakti adopt ed by HUL for tart the hoidenish market. This paper will also discuss how this tolerate is successful in creating micro-enterprise in rural areas and integration furrow interest & social interest. Introduction The issue of stretching the unreachable is gaining a new dimension and magnitude with the ripening economy.

Earlier the market research used to focus more on creating products for the urban and distribute the same among the target segment. Today marketers are more focused, and they are adopting specific distribution placement with suitable advertisement and sales promotion for targeting the rural m arkets. To be successful in rural market ! the marketers need to see to it the belief system of rural India, their value system and taboos, and changing social factors the likes of literacy, income, occupation, mobility, sex-ratio, status of women, attitudes toward communication, the message and media. It has been proved once more and again that push button any product made for urban market pushed to rural market failed miserably in scathe of touching the police wagon and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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