Questions

Discussion QuestionsWeek 3Alcalay , Rina and Bell , Robert , A Promoting Nutrition and Physical pull through at law through Social tradeing : Current Practices and Recommendations . readiness ard for the malignant neoplastic disease Prevention and Nutrition plane section , California Department of wellness Services (2000 Promoting Nutrition discusses the advantages and disadvantages of amiable selling and its conflicting spirit with merchandise market man the authors attempt to justify hearty trade as a positive commercialization of keen health , one has to calculate the numerous product commercials aimed at sanitary lifestyles . The authors write unconnected commercial marketing , the cistron of change does non profit financially from a weight-lift s success (2 . This would seem conflicting with forthwith s st andards . It would appear that friendly change is a fantasy that product marketing has caught onto to get at a profit . jenny Craig commercials for example , are practically like non-profit commercials for releaseing healthy however Jenny Craig commercials place everyday women with verification of their weight red smiling , rhapsodic women , who the watchman expects to be like . Chances are high that the viewer will likely seek encourage achieving the happy , healthy lifestyle from Jenny Craig before they move back it upon themselves to just eat right and exercise . The question comes to idea if these authors and other(a) nonprofit organization organizations are looking for healthy favorable change , wherefore don t they look to product marketing for examples of what works , sort of than the usual social marketing practicesWeek 4Grunig , crowd together , E . Publics , Audiences and Market Segments : Segmentation Principles for CampaignsSegment marketing is n ot a new concept it is most often called st! ern marketing today and is a popular method of increasing sales by directing peculiar(prenominal) types of customers . Grunig discusses the numerous methods to segment marketing , such as targeting social relationships , communities and certain demographics etc . which have been successful marketing techniques over the preceding(a) several years .

Some marketing experts however are leery of such techniques , as they cut-off emf customers who are not in the target audience . Segment , or target , marketing has had significant attention and results , but little has been extract about other methods is segment m arketing the leading marketing technique ? What are other successful techniques , and are they as successful as segment marketingWeek 5 Sensation pastime in Anti drug Campaign and Message human body provided little-to-no valuable instruction concerning the effectiveness of their anti-drug social movement . Where is the consequence that any of the 2100 callers to the hotline actually stop or slowed their drug white plague because of the sensation seeking private road methods ? It would appear by the authors that the only actual result of the campaign was that they received a handful of callers . There is no proof that these callers could be class as actual sensation seekers or that such electioneering methods were influential on the reduction of drug use . If these callers and potential campaign viewers are responsive to the sensation seeking campaign methods , what were the actual success rank and if these results were positive , what methods would be implemented to re ach viewers demonstrating other negative behaviors li! sted...If you want to get a full essay, order of magnitude it on our website: OrderCustomPaper.com

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