Essay --

CHAPTER 1INTRODUCTION1.0IntroductionThis chapter sits the business statements, objective of the study, theoretical framework, signifi washbasint of the study, and scope of the study. According to William J. Stanton, the definition if advertizing is consist of activities elusive in presenting to an audience a non-personal, paid-for message approximately a product or organization. Advertising is used to communicate with the present and potential customers. Advertisement is a non personal communication because the communication involved in mass media. The advertizement provides information closely the firm, products qualities, and place of availability of the product. The information should be complete and true. Advertisement is of the essence(p) for both the sellers and buyers. In the modern age of production, the manager can button the sale of their product increase with great advertisement. Every firm has advertizing that need to tough competition in the market and adapt the dissipated changes with the new technology to gain more customers. A good advertisement involves creativity and high imagination that matches the expectation of the customers. According to World wellness Organization (WHO) stated that the meaning of health is a state of a complete physical, mental and social well-being and not merely the absence seizure of disease or infirmity. Health advertisement was done to persuade stack to more concern about health and buy product that devolve benefit on their health. 1.1Problem statement Health advertisement gives impacts on customer purchasing behavior. The impact of the advertisements is more on television than the put out media or radio. The problem is nowadays marketers neglect the important role of health advertisement on buying pattern of cus... ...n they watch the health advertisement. This helps the perseverance to make the advertisement more attractive and make the customer call back the advertisement. When the advertisement was successfully, the customer would like to buy and try the new product. wherefore the customer allow for aware of this product and the sale of the product will increase thus the profit of the company also will increase. as well that, the customer or community also will alert about their health. The health advertisements evoke awareness of the important of healthy lifestyle. For example advertisement about stop smoking for avoids disease such as oculus attract. When all the community has a good condition of health can increase the standard of life. They can focus on their job and the productivity of the worker can be improved. The company can reduce the bell to pay to the employee for the medical fee.