External and Internal Environmental Analysis For Barnes and Noble Term Paper

External and Internal Environmental Analysis For Barnes and Noble - stipulation Paper ExampleBarnes & Noble Inc. regarded as a fortune 500 company is one of the largest book retailers created form the basic ideas of Charles M. Barnes who started the business with a weeny printing establishment in Illinois in 1873. The company merchandised in textbooks and scholarly books and became famous in the whole Manhattan and New York, but with the increase in fame, came the impoerishment to meet the high demand. This prompted Leonard Riggio, one of Barnes & Noble competitors into buying the company in 1971 and later transforming it into the world largest bookstore the famous name it earned until to date (Morgan, 2010). Having deliver the goods the highest success rate Riggio decided to expand it again through incorporation of a broader selection of commodities, which has seen the Barnes & Noble Companys expansion all over the United States with accomplishments in the internet e-book servic es, shipping and mailing systems. The company has recorded remarkable sales perturbations, but they still fail in the area of conform to the environmental impacts of the market. Therefore as part of sourcing out a long-lasting solution and defining the future of the company, the management has to carry out an external and upcountry environmental analysis for the company (Barnes & Noble, 1997). The success of this analysis relates directly to the strategic plan that the company formulates and puts into practice which forms the basis of this paper that seeks to plot out a workable strategic plan for Barnes & Noble Inc.... The company has the best locations characterized by their excellent choice of location, for example, in cafes like the Starbucks. Through the high success turnover rate, they enjoy the capability of having enough capital for expansion. They have a wide clientele base emanating from the extra program such as the children book golf-club and the publishing programs Since the company bases its work on creativity, they attract the biggest clientele number of Americans who value art. The technological advancement and the increased need for a computer literate person generation boost the numbers of clients that utilize the companys eBook service benefiting company in return. Strong team to lead and manage the company. Growth of the online product. Added honor when it comes to the brands. Stable financial position. Weaknesses They have the highest internal operating costs due to the many locations they have opened their stores. Sluggish in keeping up with the different change in issues and trends. The company lacks proper preparedness when it comes to dealing with change and competition. Diseconomies of scale. Over estimated economies of scale. Weak chain of managers. Threats The competition from other online libraries and online businesses such as the Amazon. The providence that continues to slow down. External changes such as the politics, th e government and taxes. Existence of cheap but effective technology.. Competitors who offer low-cost products The rampant growing product refilling such as the eBooks. Fluctuations in exchange rates. Competition. Conflicts relating to the varied competitor prices. Opportunities A rich marketplace because of their a unique business strategy of penetrating the roughly profitable markets selling scholarly books, movies, textbooks, coffee,